Anthony Nitti The Entrepreneur

(Performance coach, executive coach, AI strategist and inventor in Melbourne)

I am Anthony Nitti, a performance coach, executive and life coach, digital media and AI strategist, and inventor of the EZBack Pro. I help business owners and high performers build stronger bodies, sharper minds and smarter businesses.

What I do in one line

I coach people and businesses to perform at a higher level through posture first strength training, executive and life coaching, AI driven digital strategy and practical product innovation.

Take Your Business To The Next Level

Anthony Nitti

Executive Coach • Personal Trainer • Digital Strategist

I help executives and professionals achieve peak performance through integrated coaching methodologies that transform mindset, enhance physical vitality, and optimize digital presence.

Executive Coaching

Transform your leadership capabilities with personalized coaching designed to enhance decision-making, communication, and strategic thinking.

Personal Training EZMUSCLE

Optimize your physical performance with customized training programs that build strength, endurance, and resilience.

EZMUSCLE Training System

Revolutionary training methodology that maximizes muscle engagement and results in less time for busy professionals.

Digital Strategy

Leverage cutting-edge digital tools and strategies to enhance your professional brand and business outcomes.

Leadership Development

Develop the emotional intelligence, strategic vision, and team-building capabilities required for modern leadership.

Corporate Training

Elevate your team’s performance with tailored corporate programs that enhance collaboration and productivity.

© 2023 Anthony Nitti. All rights reserved. | Integrated Performance Coaching

Performance and training

Founder and head coach at EZMUSCLE, specialising in posture first strength, performance training and transformation in Melbourne.

Executive and life coaching

Coaching business owners and leaders on mindset, leadership, habits and sustainable high performance.

AI, digital and invention

Founder of LinQ AI and inventor of the EZBack Pro, helping brands use AI, digital strategy and smart products to grow.

What do you actually do?


help people perform at a higher level in three main ways.
I coach leaders and founders on performance, mindset and decision making. I work with brands on strategy, AI ready marketing and authority building. I also coach a small group of clients in strength and posture through my EZMUSCLE method.

What does a typical coaching session look like

We start with a quick check in on your week, wins and pressure points. Then we focus on one or two key issues such as a decision, a team challenge, or performance habit. You leave with a clear plan, direct feedback and one or two concrete actions to apply immediately.

Who do you work with?

I work with founders, executives, creatives, high performing professionals and business owners who want clear results, not theory.
Most clients are in Melbourne, New York or major global cities, but I also coach online for people who are a strong fit.

How does working with you usually run?

We start with a short call to clarify your goals and where you feel stuck. From there I map a simple plan that can include executive coaching, performance training, or marketing and brand guidance.
You get clear actions after every session and direct feedback on what to keep, what to change and what to stop.

Can we work together if I am not in Melbourne?

Yes. Many clients work with me fully online through video, voice and shared workspaces.
If you are in Melbourne, you can combine in person performance coaching or training with online strategy and accountability.

What problems do you help leaders solve?

Common focuses include burnout and overload, communication with teams and stakeholders, decision paralysis, confidence under pressure, and turning ideas into clear execution plans. We also work on personal structure so you can protect your health and family life while you grow.